GENERAL OVERVIEW OF BRANDING
AND MARKETING
d'Art Design is a comprehensive advertising and design company offering innovative marketing solutions.
Our aim is to create concepts, designs and work that are strikingly original, because we believe success - no matter how it is expressed - demands that point of difference.
Management & Planning
Using our experience and knowledge along with a comprehensive understanding of your product, we create the plan, draw up the campaign and make it happen, using all the appropriate communication and advertising channels available, to obtain the results you require.
Driving & monitoring the process.
All areas of the marketing plan are constantly monitored and reviewed throughout its life cycle to gauge its effectiveness. Therefore it is essential that the campaign remains flexible so that it can be modified to react quickly to any change in conditions.
Our marketing plan takes into account the following essential considerations:
Branding
Strong branding is how every organisation is known and remembered. It delivers emotional connection. In a world where no-one has the time to sift and sort all the options, branding helps consumers make a decision. Brands turn purchasing decisions into emotional decisions. It delivers a very real sense of difference at a time when it is increasingly difficult to tell one product or service from another.
No other business strategy does all this, because no other aspect of business forges this level of relationship and recognition. That's why our approach centers on delivering to our clients the brand they need, for the growth they want, from the where they are right now.
Our focus is on designing brand communications that interact with customers in ways that are holistic, disciplined and stimulate growth. By aligning all your communications to your brand, we help ensure your unique promise is conveyed consistently, no matter where it appears, and that your customers recognise you, trust you and prefer you.
Visual Identity
In a world where no-one takes the time to notice any more, it's hard to get people's attention. It's even harder to hold it. That's why expressing who you are is critically important. Through strategy and creativity, we develop, deliver and manage visual identities that are robust, get you noticed, clearly differentiate you and grow everyone's understanding of your business. This perception of what makes you unique can then be carried across all the communication channels.
Collateral
Effective collateral, be it brochures, profiles, or any other printed communication, is a vital business tool. It positions and reinforces the brand, as well as achieving a specific selling or communication purpose. We develop branded communications that achieve each of these aims, because they are targeted directly at the preferences and information needs of specific audiences.
E Marketing
Taking a brand online means incorporating this channel fully into the communications and marketing planning. d'Art Design facilitates online communications between your company and your customers - including
newsletters, advertising invitations, promotions, e-brochures and discussion forums. We draw on our understanding of brand expression, brand delivery and communications to devise emarketing campaigns that are noticeable, relevant, effective and measurable.
Environmental
We develop signage systems, environmental graphics and exhibition solutions that engage and add depth to the physical experience of the brand.
Interactive
We have extensive media experience, and a thorough understanding of how to translate an existing brand into an effective online branded experience that is consistent with a brand's values, identity and audience expectations.
Our communications through internet sites, traditional media, promotional functions and a varierty of other mediums maximise interactivity and deliver integrated and compelling experiences.
Effectiveness
Our aim is always to help you achieve the growth your business demands, considering the environment it exists in. Of course different organisations face different market dynamics and therefore have different measures of effective growth requirements.
- If your organisation is a private company, you may be looking to grow, client value, profit, or profile.
- Publicly listed companies may wish to reflect growth in shareholder value, or be looking to increase marketplace presence, highlight product development or achieve cost containment.
- Public sector organisations, on the other hand, often have growth goals revolving around understanding, cohesion, capability, appreciation or engagement.
